Do you want your accounting website to stand out among the competition when the small business needs an accountant?

First they have to find you.

You are not the only accounting website out there. Get listed near the top of Google, Yahoo, and Bing if you want clients find you.

Follow these 4 steps to score with Google.

1. Loads of Fresh Content

The search engines respond to websites that continually post new content – both pictures and text. In the world of digital marketing, “content is king.”

Try these methods for bumping up your content:

About Us. Every accounting firm should have an About Us page (also called a Profile or Bio Page). It should be current, and it should include your keywords, your name, your location, and your services. And don’t forget the pictures!

Welcome Page. Your Welcome Page can enjoy frequent updates if you add a section for current news, weather, and images.

Blog. Blogs are becoming critical in today’s business world. They help your clients get to know you, and they also have SEO benefit. A blog that gets updated regularly provides your site with lots of fresh content, which Google loves.

2. Incoming Links (Backlinks)

The more links you have, the more your site has been “voted” for. The more sites link to yours, the more votes your site has. And the more votes your site has, the more credible and important you are in Google’s eyes.

Quality backlinks come from big, reputable sites – particularly .edu or .gov domains. But don’t worry. Any kind of backlink is better than nothing, no matter where it comes from. Ask your friends and colleagues to vote for your site by giving it a link on their site.

Relevant links are best, so be sure to hit up your fellow accountants.

3. Outgoing Links

The search engines also like it when you link to other sites. Link to your friends and colleagues – and don’t be afraid to link to the bigger sites, too.

Write a blog post about an accounting article you read and link to it. Link to a news story on your welcome page about tax season. Or include a resource page with links to other financial and accounting services.

4. Get Out There!

The best way to look like an active site – which Google loves – is to be an active site!

Make a habit of visiting blogs, forums, and social media sites. Get out there on the Web and let people know about you. The search engines will love it.

When that new homeowner needs a financial professional, it should be you she calls.