I have watched Alex, the way he markets himself, his products and the way he is in the IM game for some time now, and I must say that when I read through Affiliate Payload, although it had a few typos, I pretty much found myself to be right on first impressions. Alex is a guru with a heart, I used to be in Players With Money, and you can get a lot from a person by seeing how they relate, such as how Alex did in his videos.

I think that this dude really has been through the whole hard knock affiliate training grounds that many of us are at right now, and wants to help people overcome it. The quality of the methods that Alex gives out reflects that about him. I really think that far too many marketers are stuck in the whole idea of lack, that there is not enough for everyone to have a fair go, and to get a fair piece of the pie. Thank god some of us can see out side this limited frame.